M31 - Marketing

Citations 1-5 of 5 total displayed.

Most recent content (1 Feb 2002):

Articles
The organization of US machine tool distribution in Europe (1890–1916)

Roberto Mazzoleni
Ind. Corp. Change 2002; 11: 53-84. [Abstract] [PDF]  

Past content (since Jan 1996):

Articles
From utilities to mental models: a critical survey on decision rules and cognition in consumer choice

MG Devetag
Ind. Corp. Change 1999; 8: 289-351. [Abstract] [PDF]  

Articles
Mass Market Entry of Wireless Telecommunications

SHALOM MANOVA, GEORGE BRODY, SESHU MADHAVAPEDDY, and VICTORIA GYLYS
Ind. Corp. Change 1998; 7: 679-694. [Abstract] [PDF]  

Articles
Product Complementarities, Capabilities and Governance: A Dynamic Transaction Cost Perspective

PABLO T. SPILLER and BENNET A. ZELNER
Ind. Corp. Change 1997; 6: 561-594. [Abstract] [PDF]  

Articles
Decision Rules and Market Share: Aggregation in an Information Contagion Model

DAVID LANE and ROBERTA VESCOVINI
Ind. Corp. Change 1996; 5: 127-146. [Abstract] [PDF]