ICC Advance Access originally published online on November 3, 2005
Industrial and Corporate Change 2005 14(6):897-940; doi:10.1093/icc/dth079
Changing economic environments, evolving diversification strategies, and differing financial performance: Japans largest textile firms, 19702001
Correspondence: Asli M. Colpan, Institute of Economic Research, Kyoto University. Email: macolpan{at}kier.kyoto-u.ac.jp
Correspondence: Takashi Hikino, Graduate School of Economics, Kyoto University, and Kyoto Center for Japanese Research, Stanford University. Email: hikino{at}econ.kyoto-u.ac.jp
Japans largest textile firms have adopted the strategy of diversification into new product markets, since they started facing industry maturity and macroeconomic turbulences. We find that the nature and magnitude of capabilities had decisive impacts on the direction of diversification. Our panel data analyses show that different diversification paths actually yielded contrasting performances. The outcomes also suggest that the effectiveness of specific diversification schemes was contingent on macroeconomic environments. Ultimately, however, only the commitment to technology, not marketing or finance, ensured long-term profitability.