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Industrial and Corporate Change, Volume 8, Number 3, pp. 519-551
© 1999 Oxford University Press

Chandlerism in post-war Europe: strategic and structural change in France, Germany and the UK, 1950-1993

R Whittingtona, M Mayerb and F Curtoc

a Said Business School, University of Oxford, Woodstock Road, Oxford OX2 6HE, UK
E-mail: richard.whittington@sbs.ox.ac.uk
b Glasgow University Business School, 39 South Park Avenue, Glasgow G12 8QQ, UK
E-mail: m.mayer@mgt.gla.ac.uk
c Centre for Creativity Strategy and Change, University of Warwick, Coventry CV4 7AL, UK
E-mail: ccscfc@wbs.warwick.ac.uk

Abstract

This paper examines the Chandlerian model of corporate development in the light of new data on the strategies and structures of large European firms in the post-war period. Conglomerate strategies continue to spread, but these are typically less stable than strategies of related diversification. The divisional structure now predominates in Europe, suppressing more indigenous forms. The paper discusses implications both for economic arguments around the resource-based view of the firm and for institutionalist arguments around the spread of American management ideas. The paper concludes that Chandler's original model is remarkably robust to both change over time and differences across countries.


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