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© 1992 Oxford University Press

research-article

Are More Good Things Better, or Will Technical and Market Capabilities Conflict When a Firm Expands?

WILL MITCHELL

School of Business Administration, University of Michigan Ann Arbor, MI 48109–1234, USA

Abstract

This paper examines the effects on performance of possessing market and technicallyrelated capabilities before entry into a new technical subfield of the imaging industry between 1954 and 1988. The study addresses cases in which technical change does not destroy the value of market-related assets of incumbent firms. I examine the survival, short term market share, and longer term market share, attained by industry incumbents and entrants diversifying from other industries. I find that different resources contribute to different types of performance, and that the intuitively likely result— that possessing more technical and market-related resources leads to better performance—sometimes does not occur.


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